Ann Taylor has replaced Demi Moore for bubbly blond actress Kate Hudson for its spring 2012 campaign. Shot in Pasedena, Calif., estate by photographer Tom Munro, the new Kate Hudson images will start circulating in stores, magazine, billboards and online publications in February.  Kate told WWD that she looked up to the brand’s sophisticated style as a child.  “It’s been very cool to see how the brand has evolved to meet the changing needs of modern women,” she added.

“Kate is a dynamic woman who truly embodies the new Ann Taylor,” said Kristen Dykstra, senior vice-president of brand marketing for the Ann Taylor division of Ann Inc. “While she is most known as a beautiful and talented actress, she is also a devoted mother, daughter, sister and philanthropist who manages to do it all with a radiant smile, joie de vivre and effortless style.”